Up To 70% Off

Up To 70% Off

prevents color fade for up to 40 washes*

prevents color fade for up to 40 washes*

meet the NEW protector color protect + strengthen collection

meet the NEW protector color protect + strengthen collection

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best sellers

perk up dry shampoo (perk up original) - 5.3 oz / 189 ml
from $4.80
$16.00
from $4.80
the kure strength repair conditioner - 9.2 oz / 275 ml
from $3.90
$13.00
from $3.90
super-sized strength repair set the kure shampoo, conditioner + mask
$53.40
$178.00
$53.40
soulfood nourishing hair mask - 8 oz / 250 ml
from $4.50
$15.00
from $4.50
normcore signature conditioner - 9.2 oz / 275 ml
from $3.00
$10.00
from $3.00
amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo
$8.70
$29.00
$8.70
amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo bundle set
$15.00
$50.00
$15.00
the wizard detangling primer (original) - 5 oz / 150 ml
from $4.80
$16.00
from $4.80

meet the protector

a 3-step system that works together to lock in color + leave hair vibrant, shiny + 11x stronger.*

Premium Haircare Picks

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Nourish Your Hair

Nourish your hair! Our gentle formulas leave locks soft, shiny—add to cart!
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shop by favorites

shop new products + our value sets for wow-worthy savings.

travel-sized soul-utions soulstruck, perk up dry shampoo + soulfood travel haircare set
$15.90
$53.00
$15.90
the everything shower complete body bundle
$45.90
$153.00
$45.90
soulstruck nourishing dry hair mask
$9.60
$32.00
$9.60
soulmate-level masks soulstruck + soulfood mask duo
$20.40
$68.00
$20.40
soften + refresh duo perk up dry shampoo + soulstruck mask set
$18.30
$61.00
$18.30
soft moves duo soulstruck dry hair mask full + travel size set
$14.70
$49.00
$14.70
so soft, so smooth body wash + body butter duo
$22.50
$75.00
$22.50
smooth + scented body butter + fragrance mist duo
$17.10
$57.00
$17.10
travel-sized soul-utions soulstruck, perk up dry shampoo + soulfood travel haircare set
$15.90
$53.00
$15.90
the everything shower complete body bundle
$45.90
$153.00
$45.90
the core four stylist-loved treatment set with the wizard silicone-free (core four - wizard silicone-free)
$37.50
$125.00
$37.50
the core four stylist-loved treatment set with the wizard (core four - original wizard)
$37.50
$125.00
$37.50
super-sized strength repair set the kure shampoo, conditioner + multi-task treatment
$56.40
$188.00
$56.40
super-sized strength repair set the kure shampoo, conditioner + mask
$53.40
$178.00
$53.40
super-sized signature set normcore shampoo and conditioner + soulfood mask
$45.60
$152.00
$45.60
super-sized signature set normcore nourishing shampoo + conditioner + the wizard silicone-free detangling primer (silicone free wizard)
$49.20
$164.00
$49.20

shop by category

water sign hydrating hair oil for dry hair
$9.90
$33.00
$9.90
velveteen dream smoothing balm to tame frizzy hair
$9.00
$30.00
$9.00
travel-sized soul-utions soulstruck, perk up dry shampoo + soulfood travel haircare set
$15.90
$53.00
$15.90
top gloss hair shine spray
$8.70
$29.00
$8.70
the kure strength repair conditioner forever friend bottle + pouch duo
$16.80
$56.00
$16.80
the everything shower complete body bundle
$45.90
$153.00
$45.90
the core four stylist-loved treatment set with the wizard silicone-free (core four - wizard silicone-free)
$37.50
$125.00
$37.50
the core four stylist-loved treatment set with the wizard (core four - original wizard)
$37.50
$125.00
$37.50